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Health Promotion International, Vol. 18, No. 4, 307-314, December 2003
© Oxford University Press 2003 All rights reserved

Hard boys, attractive girls: expressions of gender in young people's conversations on smoking in Northern Ireland

Jorun Rugkåsa1, Barbara Stewart-Knox2,, Julie Sittlington2, Pilar Santos Abaunza3 and Margaret P. Treacy4

1Institute of Public Health in Ireland, Dublin, Ireland, 2Northern Ireland Centre for Diet and Health, University of Ulster, Northern Ireland, 3School of Nursing and Midwifery, Universidad de Cantabria, Spain and 4School of Nursing and Midwifery, University College Dublin, Ireland

Address for correspondence: Dr Barbara Stewart-Knox, Northern Ireland Centre for Diet and Health, School of Biomedical Sciences, University of Ulster, Coleraine BT52 1SA, Northern Ireland, UK, E-mail: b.knox{at}ulst.ac.uk

Health behaviour and attitudes among young people can be interpreted within the context of personal and social identity. This paper explores ways in which 10- to 11-year-olds in Northern Ireland expressed perceptions of gender ideology while discussing the topic of smoking. The data were gathered by means of in-depth interviews (n = 85). Although few had tried smoking, the positive quality of their own gender appeared to be expressed through negative assessment of smokers of the opposite gender, and on different ideas of perceived gender dimensions in adult smoking. In order to deliver successful health promotion interventions, it is crucial to understand and address differences based on gender as it may partly explain differences in smoking experimentation and prevalence.

Key words: gender; smoking; young people


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