Health Promotion International, Vol. 5, No. 4, 299-302, 1990
© Oxford University Press 1990
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A component circuit approach to needs assessment and strategy selection in health promotion
Centre for Health Promotion and Research Sydney, Australia Northern Territopy Department of Health and Community Services Darwin, Australia Donovan Research Marketing and Communications Research Consultants Australia
Address for correspondence: Correspondence address: Dr. Robert J. Donovan Chair Donovan Research Marketing and Communications Research Consultants 13, Richardson Street West Perth Western Australia 6005
An approach to formative research in health promotion is described whereby significant components in the field are identified and involved as part of a circuit, to test and generate ideas. The underlying model is similar to corporate planning procedures whereby relevant stakeholders are identified, and their need and interactions taken into account in generating the organization strategic plans for achieving its corporate goals. The process involves aspects of quantitative and qualitative research, the mix of which can vary according to the requirements of the situation. The use of the process for developing nutrition strategies for the Health for All Committee in one State of Australia is described.
Key words: health promotion; strategy; nutrition