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Health Promotion International Advance Access originally published online on April 11, 2008
Health Promotion International 2008 23(3):260-268; doi:10.1093/heapro/dan011
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© 2008 US Government and the Department of Health and Human Services (DHHS). For Permissions, please email: journals.permissions@oxfordjournals.org

Radio role models for the prevention of mother-to-child transmission of HIV and HIV testing among pregnant women in Botswana

Anne K. Sebert Kuhlmann1,*, Joan Marie Kraft2, Christine Galavotti2, Tracy L. Creek2, Maungo Mooki3 and Raphael Ntumy4

1Independent consultant, Axiom Resource Management, USA 2United States Centers for Disease Control and Prevention, USA 3 Makgabaneng, Botswana 4 BOTUSA, Botswana

* Corresponding author. E-mail: zmt8{at}cdc.gov


  Abstract

Although Botswana supports a program for the prevention of mother-to-child-transmission of HIV (PMTCT), many women initially did not take advantage of the program. Using data from a 2003 survey of 504 pregnant and post-partum women, we assessed associations between exposure to a long-running radio serial drama that encourages use of the PMTCT program and HIV testing during pregnancy. Controlling for demographic, pregnancy and other variables, women who spontaneously named a PMTCT character in the serial drama as their favorite character were nearly twice as likely to test for HIV during pregnancy as those who did not. Additionally, multiparity, knowing a pregnant woman taking AZT, having a partner who tested, higher education and PMTCT knowledge were associated with HIV testing during pregnancy. Identification with characters in the radio serial drama is associated with testing during pregnancy. Coupled with other supporting elements, serial dramas could contribute to HIV prevention, treatment and care initiatives.

Key words: HIV prevention; entertainment education; Botswana


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