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Health Promotion International, Vol. 18, No. 4, 275-278, December 2003
© Oxford University Press 2003 All rights reserved

Twenty-first century health promotion: the public health revolution meets the wellness revolution

Ilona Kickbusch, Chair Editorial Board and Lea Payne, Global Health at Yale

The first 150 words of the full text of this article appear below.

When members of the health promotion community discuss the future of health promotion, they tend to neglect a major seminal trend in modern societies: the increasing privatization of health promotion. While they still fight to overcome the marginal shadow existence of health promotion within the health care sector, the private sector has embarked on what one author terms the ‘wellness revolution’ (Pilzer, 2002Go). A revolution, according to the Webster Dictionary, is ‘a complete change of any kind’. With the Ottawa Charter, the health promotion community has initiated the third public health revolution and heralded a new public health, which considers health ‘a resource for living’, places it firmly within the context of everyday life and has empowerment at its very core. Yet, 20 years after the Ottawa Charter, is health promotion still ‘the next big thing’? How ready is it to respond to new developments and trends in society, . . . [Full Text of this Article]

CONSUMERS

EMPLOYERS

INSURERS

WHAT DOES ALL THIS MEAN FOR HEALTH PROMOTION?


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