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Health Promotion International 2006 21(2):85-87; doi:10.1093/heapro/dal014
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The Author (2006). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oxfordjournals.org

Flu City—Smart City: applying health promotion principles to a pandemic threat

Ilona Kickbusch

Chair Editorial Board E-mail: kickbusch@bluewin.ch Constantino Sakellarides

Professor of Health Policy and Management ENSP, Lisbon E-mail: sak@ensp.unl.pt
The first 10% of the full text of this article appears below.


   CHANGING THE MINDSET: FROM THREAT TO INGENUITY
 
When we hear about a potential flu pandemic most of the images that come to mind are of the great influenza in 1918. Little is said about the major differences between then and now. We know there is a high probability of a new flu pandemic within the next 10 years but discussions frequently neglect that we are in a historically new situation: we can be prepared. In a global world the barriers of time and place that hampered earlier emergency responses are rapidly breaking down—and preparing for a flu pandemic can make us better at harnessing the positive potential of an interdependent world. Many national public health systems are making use of this opportunity, as are businesses. As health promoters we need to be active to ensure a social response model, high public participation, a commitment to multi-stakeholder action and a . . . [Full Text of this Article]


   GIVING A STRONG FOCUS TO THE SOCIAL DIMENSIONS
 

   BUILD ON LOOSELY COUPLED SYSTEMS
 

   INCLUDE THE VALUES
 

   THE ROLE OF HEALTH PROMOTION
 

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