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Health Promotion International Advance Access originally published online on October 2, 2006
Health Promotion International 2007 22(1):72-79; doi:10.1093/heapro/dal037
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© The Author (2006). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oxfordjournals.org

DEBATE

Ottawa to Bangkok: changing health promotion discourse

Christine Porter

Department of Education, Cornell University, Ithaca, NY 14853, USA

Address for correspondence: Christine Porter Department of Education Cornell University Kennedy Hall 4th, Floor Ithaca, NY 14853, USA E-mail: cp226{at}cornell.edu


  Abstract

The discourse of the 2005 Bangkok Charter for Health Promotion in a Globalized World represents a radical departure from that of the Ottawa Charter that, in 1986, staked a place for the health promotion field in mainstream public health. Via a critical analysis of the discourse in these two Charters, this paper illustrates a shift from a ‘new social movements’ discourse of ecosocial justice in Ottawa to a ‘new capitalist’ discourse of law and economics in Bangkok.

The Bangkok Charter's content may identify ‘actions, commitments and pledges required to address the determinants of health in a globalized world through health promotion’, but this paper shows how its discourse works to naturalize and perpetuate many of detrimental determinants associated with ‘globalization’.

Key words: critical discourse analysis; Ottawa Charter; Bangkok Charter; health promotion discourse


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